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Having a properly built, SEO friendly website with optimized content will increase the likelihood of your business/company being found when consumers are searching for your products, services, or expertise. SEO is one of many traffic sources than can bring relevant traffic to a website. Paid advertising, social media, email marketing, content marketing, even direct mail can be used to generate qualified leads as well, so don’t limit yourself to a single channel of marketing.
What is an SEO Audit?
An SEO audit typically consists of reviewing technical SEO factors, content optimization, and link profiles with the end goal being to uncover issues specific to a website so that you can create a plan to correct those issues, bringing the site and link profile in line with established SEO “best practices”. Some SEO audits will also include checks to uncover conversion and user experience issues present on the site.
While we encourage a multi-channel approach to marketing, there is no denying the need for SEO as one of those channels.